Brand Elements

Spira Mirabilis

Beaming from a “spira mirabilis,” Latin for the “marvelous spiral” that occurs in many natural forms, are five rays symbolic of a child’s boundless energy and imagination. From the five-pointed star to the five horizontal lines on a musical staff, the number five is significant in many areas of science and astronomy, religion, technology and sports in cultures throughout the world.

The vibrant rays, in the earthy colors Coral, Lagoon, Saffron, Cerulean and Apple, reach outward from the Azure spiral illustrating how Children’s Hospital & Medical Center extends care and hope to the most vulnerable and valuable assets we have – our children. Rising over our name, it signifies the dawn of a new day in pediatric health care for the region, and the rays of hope Children’s Hospital & Medical Center brings every day to the children and families we serve.

Spira Mirabilis

Themeline

The “We know children.” themeline is an expression of the Children’s Hospital & Medical Center brand. It is vitally important to use it correctly and consistently. The themeline is a piece of custom-designed artwork and should never be set in type. In order to keep consistency and the proper hierarchy of the elements, the themeline should always be used in the established proportions. For instance, the themeline should never be produced at a size larger than the logo itself when placed together in close proximity. It is not appropriate to say “We know kids.”
No modifications are to be made to the themeline in printing or computer graphics.

Spira Mirabilis